Feb 20
MIVA Direct has partnered with Meebo to integrate live social community features into the ALOT Toolbar and ALOT Home. The technology will facilitate real-time interactions among users in chat rooms across the ALOT network.
Chris Dessi, MIVA Direct’s VP of Sales and Business Development, explains, “Since launching ALOT we’ve been building up users across a broad range of different verticals – our ALOT Toolbar for Recipes, for example, currently has over 335,000 live users1. We believe there are significant potential benefits in offering vertically focused chat rooms that enable these like-minded users to communicate directly with each other, and believe that Meebo is a great application to help us kick-start this process.”
Added Stephanie Quay, Meebo’s Director of Business Development: “The scale and vertical focus of ALOT’s customer base makes them a great fit for Meebo. We look forward to working with them to roll out and monetize our solution.”
Related Reading:
MIVA Unveils Plans for New Online Advertising Platform
Miva Usurps Google in the Publishing Industry
Miva Gets Vertical
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Feb 20
Yahoo! has been testing rich media ads in their paid search listings. Thus far, the program has been available to a small group of advertisers and seen by a small group of searchers.
The ads can include video, images, or a custom search box.
The results are promising. Advertisers testing the rich media ads saw click-through rates rise as much as 25% in the fourth quarter of 2008.
Related Reading:
Yahoo! Steals Search Share from Google in January 2009
Yahoo! to Launch New, Comprehensive Mobile Portal
Yahoo! Gives Update on Home Page Testing
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Feb 20
Yahoo! gained 0.5 percentage points in comScore search engine rankings for January 2009. Google just happened to lose the same amount of percentage points during the same month.
But they’re not the only two swapping points. Microsoft stole 0.2% from Ask.com.
These are small percentage points, so things mostly stayed steady. If these trends were to keep up, that’s when things could get a little interesting. So, stay tuned. In the meantime, here’s the raw data:
YouTube is still giving Yahoo! a run for its money.
Related Reading:
Search Engine Share Remains Flat Month-Over-Month in December 2008, According to comScore
Holiday E-Commerce Sales Flat Overall According to Latest comScore Data
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